Truckee Women’s Apparel

Niche Founder Jamie Getty wanted to create a unique shopping experience that was both interesting and fun enough to get ladies talking, and it worked. The Niche has become a favorite boutique, addiction or just an amusing shopping event for women of all ages. We have gained our success and loyal customers by offering exclusive […]

Lets start with the basics- who is Mo, Jo & Zoe? Mo is daughter to Jo, who is daughter to Zoe. Mo is short for Melinda (that’s another long story…) and Jo is short for Jo-Anne. In 2010 Mo was finishing her business degree and had written a business plan for a women’s clothing store […]

We love fashion. We love our Community. We love the Earth. And most of all, we love creativity! kitsch is a boutique that combines all of our aforementioned loves into a cool, Eco-friendly and artful shopping experience. Our brands range from small, local designers to larger California/New York brands, and some handpicked international fashion forward […]