Mo, Jo & Zoe

Written by on June 1, 2014 in Truckee Shopping, Truckee Women's Apparel with 0 Comments

mo, jo & zoe truckee imageLets start with the basics- who is Mo, Jo & Zoe? Mo is daughter to Jo, who is daughter to Zoe. Mo is short for Melinda (that’s another long story…) and Jo is short for Jo-Anne.

In 2010 Mo was finishing her business degree and had written a business plan for a women’s clothing store (it came naturally since she had worked in retail for 10 years). She pitched the idea to Jo, who thought it was great off the bat, which was a good thing since Mo was a little hesitant with the state of the economy. But like good moms do, Jo saw something awesome and pushed forward and urged Mo to stay on board and get the business going. So, they began shopping for a location and found one that suited them. The first spot was about the size of a large closet- it was perfect! Their landlord was amazing too- always a great thing. They opened their doors in May of 2010, and hit the pavement running!

Clothes were barely up on the wall and people were coming in to buy- it was a wonderful and motivating response. Mo and Jo stayed in their space until March of 2012, when they realized that they were growing out of their space- not to mention jewelry was spread across both their homes again- and it was becoming more clear that a workspace within the shop was needed. So, they began shopping for another space, and luckily they found something quick. They moved at the end of March 2012 and re-opened in their new location April 2, 2012. It was a scramble to say the least. Jo was inside the new “digs” painting the walls while Mo was running rolling racks across Historic Downtown.

Mo and Jo continue to be inspired and motivated by the love of the Truckee Community, and continued patronage of customers. They enjoy seeing familiar faces and creating new relationships. Mo and Jo believe that it is about getting to know people, and it is always more fun to shop when you are catching up with an old friend. So, next time you are around Historic Downtown Truckee, California drop in and say “Hi”.

–10076 Donner Pass Rd, Truckee, CA • 530-587-3495 • Map It


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